The IKEA Code

I always won­dered how they came up with the names for prod­ucts at IKEA. I found out today that appar­ently they had ‘cracked the code’ , or at least found the pattern(s) for the names. So the next time you see a JERKER or JONKOPING named prod­uct, check your cheat sheet with the nam­ing stan­dards, now in Wikipedia:

IKEA prod­ucts are iden­ti­fied by sin­gle word names. Most of the names are either Swedish, Dan­ish, Finnish or Nor­we­gian in ori­gin. Although there are some notable excep­tions, most prod­uct names are based on a spe­cial nam­ing sys­tem devel­oped by IKEA.^[2]

• Uphol­stered fur­ni­ture, cof­fee tables, rat­tan fur­ni­ture, book­shelves, media stor­age, door­knobs: Swedish pla­ce­names (for exam­ple: Klip­pan)
• Beds, wardrobes, hall fur­ni­ture: Nor­we­gian place names
• Din­ing tables and chairs: Finnish place names
• Book­case ranges: Occu­pa­tions
• Bath­room arti­cles: Scan­di­na­vian lakes, rivers and bays
• Kitchens: gram­mat­i­cal terms, some­times also other names
• Chairs, desks: men’s names
• Mate­ri­als, cur­tains: women’s names
• Gar­den fur­ni­ture: Swedish islands
• Car­pets: Dan­ish place names
• Light­ing: terms from music, chem­istry, mete­o­rol­ogy, mea­sures, weights, sea­sons, months, days, boats, nau­ti­cal terms
• Bed­li­nen, bed cov­ers, pillows/cushions: flow­ers, plants, pre­cious stones; words related to sleep, com­fort, and cuddling
• Children’s items: mam­mals, birds, adjectives
• Cur­tain acces­sories: math­e­mat­i­cal and geo­met­ri­cal terms
• Kitchen uten­sils: for­eign words, spices, herbs, fish, mush­rooms, fruits or berries, func­tional descriptions
• Boxes, wall dec­o­ra­tion, pic­tures and frames, clocks: col­lo­quial expres­sions, also Swedish placenames

For exam­ple, DUKTIG (mean­ing: good, well-behaved) is a line of children’s toys, OSLO is a name of a bed, JERKER (a Swedish mas­cu­line name) is a pop­u­lar desk, DINERA (mean­ing: dine) for table­ware, KASSETT (mean­ing: cas­sette) for media stor­age. One range of office fur­ni­ture is named EFFEKTIV (mean­ing: effi­cient), SKÄRPT (mean­ing: sharp or clever) is a line of kitchen knives.

A notable excep­tion is the IVAR shelv­ing sys­tem, which dates back to the early 1970s. This item is named after the item’s designer.

Because IKEA is a world-wide com­pany work­ing in sev­eral coun­tries with sev­eral dif­fer­ent lan­guages, some­times the Nordic nam­ing leads to prob­lems where the word means some­thing com­pletely dif­fer­ent to the prod­uct. A well known exam­ple was the bed frame GUTVIK. As the word can be pro­nounced Goot­fick it invites German-speaking peo­ple to under­stand it like gut fick which is some­what close to “good fuck” in German.

Com­pany founder Ing­var Kam­prad, who is dyslexic, found that nam­ing the fur­ni­ture with proper names and words, rather than a prod­uct code, made the names eas­ier to remember

How about that! Well, now I can go to an IKEA with­out scratch­ing my head so much.